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$155.00

On hot summer days adorn yourself in this cool icy gray and magenta ensemble, with delicate embroidery on the neckline and endings. A diagonal line pattern in the print creates an interesting illusion which complements the color scheme and accentuates the form. This design comes with a printed silken dupatta and solid cotton pants. Pair it with funky earrings and you are set to embrace any summer outing.

$160.00

Embrace the summer season garbed in this lovely light turquoise organza shirt worked in pale pastel peach and ivory shade threads in a combination of cross and satin stitch sprinkled with transparent sequins to add a muted bling. The slip is done on a self-printed lawn with floral borders. A trellis print decorated with small pink floral bunches add more allure to this design. The printed silk dupatta is planned with heavy pallus and ombre’ in the middle which brings together the pastel color palette of the whole design. Paired with printed cotton pants. This dress will be your first choice for any day time gatherings.

$170.00

Mesmerize all who behold you in this stunning ivory attire. An amazing mix of different embroidery techniques is combined to get this unique design an edge above all. Organza cut worked paisleys winking hints of shiny stones are scattered on the whole shirt creating an interesting look of form and shadow created by the use of two base fabrics seamlessly worked together. The sleeve hem is done in a boring technique which complements the cutwork done on the self jacquard lawn shirt. Daaman and sleeve additions along with its embroidered chiffon dupatta make it one of a kind design. Paired with dyed cotton pants.

$155.00

Exude serene calmness in this tasteful mix of ganga jamni done on a mint green woven jacquard base, the design combines both geometric and floral elements to achieve this timeless piece. Adorned with delicate embroidery on the neck and hemlines in pastel shades of lilac and peach with hints of gold completes the look of the shirt. An ethnic carpet inspired silk printed dupatta in peachy hues and dyed cotton pants gives a beautiful contrast against green making this design a worthy addition to your summer wardrobe.

$155.00

Filigree personified this design is a classic take on gilded woven jacquard lawn  noir base decked with delicate zari, threadwork embroidery touched with golden sequins on neckline and hemline borders. It’s topped with a rich printed silk dupatta in deep tones of maroon, teal and deep beige which complements and adds a splash of color against a black background. This design comes with solid dyed cotton pants. By playing with accessories it could easily be worn in your daytime gatherings or any night-time events.

$155.00

A woven jacquard lawn design that reflects the richness of weaving on olive green color accentuated with two-color anchor thread embroidery add-ons hand touched with pearls on a black base. The silk dupatta adds a pop of fuchsia color in the form of a bold print that complements the muted serenity of this elegant piece of art. A solid same shade cotton trouser comes with this design.

$155.00

A new take on color blocking. This deep teal and aubergine lawn print offers the taste of both traditional and trendy elements. The design highlights the intricate print with a dash of interesting embroidery which complements the composition of the print. This design comes with a silken printed dupatta and dyed cotton pants.

$170.00

Exude an aura of genteel charm dressed in this beautifulwhite and blue kalidaar lawn peshwas. Iznik inspiration is evident in the colorpalette of this design combining a brilliant mix of minimal print withinteresting embroidered  neckline andkali bunches adorned with pearls and mirrors adding an extra oomph to thisensemble. Dyed cotton white pants and silk dupatta combines monochromatic tones ofblue with white in a shibori style tie and dye pattern which are in completesync with the flow of the design.

$160.00

A kaleidoscope of colors embroidered against a black self jacquard backdrop. Taking inspiration from our traditional handicrafts this design employs aari stitch which is executed to perfection. The colorful threads create an interesting visage of a crafty look. The silk dupatta adheres to the traditional bandhni pattern providing an aptly fitting coordinate for this lushly embroidered design. Paired with dyed cotton pants. Combine it with tribal jewelry or any chunky stuff to accessorize and voila you are ready to go.

$170.00

In this blazing summer heat feel light as a feather donning this delicate creation rendered on a light lilac organza base. The beige and silver hints in threadwork are punctuated with square mirrors along the neck, hemlines and front. The slip is adorned with lustrous silver dust print on the same shade lawn. The cotton trouser print is minimal involving paste and silver dustprint both giving it a block printed feel. An intricately done paste printing crinkle chiffon dupatta completes the look of this exquisite design.

$170.00

Confused about what to wear for an upcoming summer brunch or a hi-tea at your friend’s place? Look no further than this lovely salmon pink self Jacquard with filigree threadwork in deep maroon, teal and gold zari. A similar tone ogee print cotton trouser with colorful borders and heavily worked organza dupatta will surely have you sorted for any occasion. It’s a versatile design which can easily be worn in day or night time with a little change in accessories. So enjoy dressing up.

$155.00

A sapphire blue print inspired by hand painted Spanish tiles and baroque scrollwork. The lawn front is adorned with embroidered neckline with pearls sewn on it with heavily embroidered threadwork borders for hem and sleeves. A beautiful saffron color printed silk dupatta and dyed cotton pants round off the look of this design.

$170.00

Enliven your day with this deep cherry red ensemble rendered in off white anchor thread on a self jacquard lawn fabric. The embroidery detail is worked in a scrollwork manner with distinct linear details in borders. The same color chiffon embroidered dupatta with dyed cotton pants completes this package. Two contrasting colors are used so beautifully achieving a dramatic effect in simplicity that makes this stunning design a must-have.

$170.00

Pretty as peach rings true for this delicate lawn ensemble. Its soothing peach hue is punctuated with intricate gold dust printing in panels. The bodice is embroidered in curve lines along with motifs on sleeves. This cut boasts a voluminous silhouette paired with a beautifully printed silk dupatta made in shades of magenta, sage, rust which gives a pop of color and adds another dimension to this design. It comes with dyed cotton trousers.

$170.00

A regal creation encapsulating the magnificence of craftsmanship involved in the art of weaving. This deep carmine woven jacquard lawn peshwas is beautifully designed with scattered motifs arranged on a panel pattern attached to a separately made scrollwork bodice. It’s enhanced by a heavily embroidered chiffon dupatta with organza scalloped pallus and worked lace provided for endings. A solid dyed cotton trouser rounds off this classic design.

Asim Jofa Lawn

Asim Jofa Lawn Collection 2021 for UK, USA, Canada & Australia. Asim burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line 12 years ago, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.

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